To understand what world music is we should look at ‘local’ and ‘global’ music. It seems that both ‘local’ and ‘global’ music depend on their market. Frith explains how local music comes with ‘multinationals investing in local talent so as to thoroughly exploit local markets’. Where as ‘global’ music is explained to be ‘the expansion of major labels into an increasing number of world markets’.
However these two concepts can blur when we look to define world music. World music I think is music in every language and from every country. It’s a genre of music that reflects different popular cultures. This does however make it ‘local’ yet draws it further away from ‘global’ due to the lack of media and entertainment corporations trying to market the product.
It seems that it’s the only genre of music that doesn’t feel the need to buckle under the pressure of technology and media corporations.
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This is really just a potted version of the lecture that doesn't really answer the question particularly effectively.
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